Digital Lead as a Service
For companies that need structure, ownership, and a digital setup that saves time and money.
Built on loyalty, empathy, and long-term commitment. <3
Digital leadership costs less than digital confusion
By creating clear digital direction and optimization, Equma helps small to medium-sized companies save time, budget, and wrong decisions here and now.
We prevent costly hiring mistakes by defining the structure before the role.
We reduce tool and platform waste by creating a clear digital setup.
We eliminate duplicated work through shared direction and ownership.
We help you to focus on
what to stop doing
what to invest in
what not to hire for anyway ;)
Services
Digital Leadership
Strategic direction, structure, and clarity in one place.
We guide your brand with a unified digital roadmap, connecting e-commerce, marketing, and operations under one strategy. Instead of scattered teams and inconsistent priorities, you get one partner aligning everything toward measurable growth.
Systems & Automations
Build the digital engine your brand runs on.
Through connected tools, smart automations, and streamlined workflows, we transform complexity into a scalable system. From Shopify and product data to internal processes and creative pipelines, everything works together. Efficiently, intelligently, and consistently.
Consistent branding and digital identity.
We help shape the visual and creative direction of your brand, ensuring consistency across campaigns, content, and customer experiences. A balance between creativity and structure. Built to convert, communicate, and strengthen your digital presence.
Creative Execution
“Important criterions for successful ecommerce in 2026 is humanity and arousing emotions.”
Equma was founded by Mercedes Fie Rix-Møller this year. She holds a Master’s degree (cand.it) in Communication and IT from the University of Copenhagen, with a strong professional foundation in connecting technology, organisation, and communication. Her background lies in leading and structuring complex digital projects where systems, business goals, and people must work together.
With more than seven years of hands-on experience working across marketing, web platforms, full stack development, e-commerce, systems, social media, and paid advertising Mercedes Fie repeatedly saw the same challenge: B2B and B2C companies were doing a lot digitally, but lacked clear structure, ownership, and direction. Teams were busy, tools were fragmented, and specialists were hired to solve isolated problems.. yet progress remained inconsistent and costly.
Equma was created to fill that gap.
Rather than adding another operational role, Equma provides integrated digital leadership. The focus is on understanding the full digital ecosystem around a business and creating clarity across systems, people, and priorities. This means addressing not only technical performance and results, but also the organisational challenges that arise when digital work spans employees, specialists, and external partners.
Through a personal and flexible collaboration, Equma helps companies identify what truly needs attention, what should be optimised, and what should be stopped altogether. The goal is to deliver clear, tangible results - without the risk of hiring the wrong profile or committing to expensive, impersonal agency setups.
Equma exists because many companies don’t need more tasks. They need structure, direction, and someone to take responsibility to save time and money.
Contact
If you believe we’re the right fit, you’re always welcome to reach out.
Every year we review and refine the partnership to ensure that workload, responsibilities, and pricing stay aligned, and that we continue creating the kind of results we both expect.