Explore Our Services

And a peace of mind.

I’m available for questions, small updates, guidance, and necessary hands-on work for your flows. So you’re never left guessing or stuck. Simple, flexible, and designed to keep things moving.

2 hours of strategy and hands-on work are included per month, based on your needs.

Price: 1.4000 DKK ex. VAT per month

No hiring needed, and someone is actually in charge :)

Stop guessing, juggling agencies, or reacting last minute - just clear priorities and a plan you can trust. Equma Core keeps your digital efforts focused and aligned.

25 hours of strategy and hands-on work are included per month, based on your needs.

Price: 10.500 DKK ex. VAT per month

Core typically supports:

E-commerce & Website

• Shopify website management (structure, content, updates)

• Product setup & collections (basic)

• On-site content and messaging alignment

• UX feedback & light CRO suggestions

• Coordination with developers or agencies

Marketing & Performance (light)

• Input on paid ads direction (Meta / Google)

• Campaign feedback & prioritisation

• Basic performance check-ins (what’s working / what’s not)

• Alignment between website, ads, and content

Content & Brand

• Content direction & prioritisation

• Website copy feedback

• Campaign messaging alignment

• Coordination with content creators / SoMe managers

B2B & Wholesale (supporting role)

• Website structure for B2B customers

• Support on lookbooks, landing pages, and sales material

• Input on digital touchpoints for retailers

Gives you senior digital leadership with hands-on execution, keeping your individual digital efforts focused, aligned, and built for scale.

70 hours of strategy and hands-on work are included per month, based on your needs.

Price: 25.000 DKK ex. VAT per month

Executive typically owns:

E-commerce & Digital Growth

• Full Shopify ownership (UX, CRO, structure, roadmap)

• Conversion optimisation & funnel performance

• Product data structure & scalability

• Integration strategy (ERP, PIM, CRM, email, feeds)

• API flows & system alignment

• Internationalisation & scaling strategy

Performance Marketing

• Paid media strategy & structure (Meta, Google, B2B lead flows)

• Funnel ownership (traffic → conversion → retention)

• Budget prioritisation & channel mix

• Attribution & tracking setup

• Performance optimisation over time

Influencer & Creator Marketing

• Influencer strategy (DTC + brand + B2B relevance)

• Ambassador programs & long-term partnerships

• Alignment between influencers, ads, and product drops

• Content usage rights & performance thinking

• Scaling creator content into paid & organic

Content, Brand & Storytelling

• Content strategy across platforms

• Campaign planning & launches

• Brand consistency across DTC & B2B

• Storytelling that supports growth (not just aesthetics)

• Content workflows & production planning

B2B & Wholesale Digital Strategy

• Digital support for wholesale growth

• B2B webshop / portal strategy

• Sales enablement (digital tools for agents & retailers)

• Alignment between wholesale, DTC, and marketing

• International B2B scaling considerations

Leadership & Decision-Making

• Digital roadmap ownership

• Priority setting & trade-offs

• Agency & partner management

• Long-term growth planning

• Acting as the digital voice in leadership decisions

Website as a Digital Business Card
From 8.000 DKK ex VAT

Your website should clearly communicate who you are, what you offer, and why it matters - without overcomplicating things.
This solution is for businesses that need a clean, professional online presence that simply works.

Includes:

• Website structure & page setup

• Design and content guidance

• Responsive setup (desktop + mobile)

• Basic SEO foundation

• Ongoing access & support via Equma Access afterards

Shopify Webshop - Built for Growth
From 15.000 DKK ex VAT

Stop juggling systems, plugins, and agencies. This is a complete Shopify webshop setup, built to support growth, performance, and scalability from day one.

I handle both strategy and hands-on execution - from structure and UX to integrations, APIs, and data flows — so your webshop works as one connected system.

Includes:

• Shopify setup & configuration

• UX & conversion-focused structure

• Product setup, metafields & (custom) collections pages

• Payments, shipping & tax configuration

• Integrations (ERP, email, ads, tracking, etc.)

• API connections & custom data flows (as needed)